Static Caravan Brands: Who Are They and What Are the Differences?

They all look good on the showground. But what are the real differences, which brands do we partner with, and why? Here is the breakdown.

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Note: Atlas Leisure Homes entered administration in 2025 and was acquired by new owners. Confirm current warranty support before buying.

1. Introduction: Choosing the Right Brand

You’ve found the park. The pitch makes sense. The view of the river is perfect.

Now comes the question that trips up almost every first-time buyer.

Which brand?

Walk onto any showground and you’ll see a dozen names. Swift. Willerby. ABI. Carnaby. Victory. Each one promising quality, comfort, and value.

They all look good in the brochure. They all feel fine on a warm summer afternoon.

But here’s what the brochures won’t tell you.

Not every caravan is built for the countryside. And the difference between a brand that handles a hard Shropshire frost and one that doesn’t? You won’t spot it on the showground. You’ll feel it three winters in.

At Seven Oaks Holiday Park, on the Powys border, we’ve seen how every major manufacturer performs over time.

We see how they age, how they handle the damp river air, and how they hold up after ten years of seasons.

There’s no single “best” brand. But there are brands that suit your budget, your usage, and your pitch.

This guide helps you build a shortlist that makes sense.

2. The "Countryside Stress Test"

A riverside location looks idyllic. But it has its own challenges.

We evaluate every brand through our Countryside Stress Test:

• Thermal Efficiency: Can it retain heat when the temperature drops below zero in January? We require excellent insulation (walls, roof, floor) and strong U-values.
• Chassis: For long-term ownership near a river, we strongly recommend a fully galvanised chassis to combat rust from ground moisture.
• Construction: We assess roof integrity against heavy rainfall and leaf fall from nearby trees, as well as ventilation performance to prevent condensation.

A “cheap” caravan becomes expensive if it can’t withstand the damp or cold. You won't spot it on the showground.

3. Our Park Partners: The "Big Five"

All new homes must be purchased through Salop Leisure, Shrewsbury.

We partner with these five brands because they consistently pass our quality checks.

Swift: The Modern Tech Choice

• Best For: Families and thermal efficiency priorities.
• The Vibe: Clean, engineered, modern, bright.
• Key Strength: Bonded “sandwich” wall construction. Creates a highly insulated shell that retains heat in winter.

ABI: The Home Comfort Specialist

• Best For: Traditionalists wanting a “cosy” cottage feel.
• The Vibe: Warm, soft, welcoming, classic.
• Key Strength: Finishing touches. High-quality furniture and layouts that feel like a traditional living room.

Willerby: The Resale King

• Best For: First-time buyers wanting a safe investment.
• The Vibe: Practical, spacious, universally appealing.
• Key Strength: GreEN Standard insulation. As the UK’s largest manufacturer, parts sourcing is easy and resale demand is high.

Carnaby: The Solid Choice

• Best For: Long-stay owners (weeks at a time).
• The Vibe: Solid, substantial, house-like.
• Key Strength: Build density. Models feel heavier and more robust underfoot, with domestic-grade insulation.

Victory: The Design Leader

• Best For: Younger families or style-conscious upgraders.
• The Vibe: Boutique apartment, trend-led, architectural.
• Key Strength: Contemporary design. Distinct materials and open-plan layouts that differ from the “traditional” caravan.

4. Other Major UK Manufacturers

These brands are widely available and often appear in pre-owned listings.

• Atlas: (Range: Statics & Lodges). Strength: Strong frames and practical family layouts.
• Pemberton: (Range: BS3632 Statics & Lodges). Strength: Heavy-duty construction and residential comfort.
• Delta: (Range: Statics). Strength: Budget-friendly space and simple layouts.
• Regal: (Range: Statics). Strength: Modern styling and mid-market appeal.
• Sunseeker: (Range: Statics & Lodges). Strength: Easy-care interiors and rental suitability.

5. Premium Lodge Manufacturers

These brands focus on full BS3632 lodges. Please note: Seven Oaks does not currently partner with these manufacturers.

• Prestige and Homeseeker
• Pathfinder Homes
• Omar Group
• Tingdene
• Lissett Homes

6. Comparison Checklist

When comparing models, focus on structure over styling.

• ☐ Chassis: Galvanised (Recommended for riverside) vs Painted.
• ☐ Insulation: BS3632 (Residential) vs EN1647 (Holiday).
• ☐ Construction: Composite/Bonded vs Timber-framed.
• ☐ Furniture: Free-standing vs Fixed.
• ☐ Internal doors: Solid “thud” vs Hollow “rattle”.
• ☐ Aftersales: Confirm warranty terms and parts availability.

7. FAQs

Which brand is best overall?
There is no single winner. It depends on usage, budget, and pitch. We partner with Swift, ABI, Willerby, Carnaby, and Victory because they perform best in the Shropshire climate.

Do I have to buy through Salop Leisure?
Yes. All new holiday homes sited at Seven Oaks must be purchased via Salop Leisure in Shrewsbury.

Do these brands make lodges and statics?
Yes. Most manufacturers produce both. The key is understanding the difference:

• Static Caravans: 10–14ft wide. Holiday homes, not houses. Compact footprint, lighter build. Best for short breaks.
• Holiday Lodges: 14ft–22ft wide (often twin-unit). Residential-style insulation (BS3632). Best for extended seasons and “home from home” comfort.

Is BS3632 (Residential Spec) worth it?
For winter use or long stays, yes. It makes a significant difference to heating bills in December.

8. Conclusion: Quality You Can Trust

A static caravan isn’t just a purchase. It’s years of weekends. Fishing trips. Quiet escapes when life gets loud.

The brand you choose determines how those years feel.

Whether the heating holds on a January night. Whether the windows seal out the frost. Whether the floor still feels solid in year ten.

Get it right, and you won’t think about the brand at all. You’ll just enjoy the view.

That’s the goal.

To explore the 2026 models:

• Visit Seven Oaks
• Walk through our holiday homes
• Try the “door thud” test
• Ask us anything

Seven Oaks at a Glance

Disclaimer: This guide is for general information only and reflects typical industry practice as of 2025/2026. While we aim for accuracy, we make no representations or warranties about the completeness, accuracy, or reliability of the information provided, and we accept no liability for any errors or omissions. Costs, policies, licence terms, and facilities vary between parks and manufacturers and may change without notice. Any reliance you place on this information is at your own risk — always confirm details directly with the park manager before making any purchase decision. This content does not constitute financial, legal, or professional advice. If you need specific guidance, please consult a qualified professional.